Agency Network: 
March 2010

Also From This Campaign 3


Film advertisement created by Grey, Argentina for Playboy, within the category: Media.

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Directors: Diego Rubio
Art Directors: Diego Rubio
Copywriters: Coco Olivera
Director: Riki Saul
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Highest Rated

monsieurange's picture

Nooooooo, se quedó muy corto.

Activity Score 520
Creative Director
xcreativity's picture


Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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satrianee's picture

tell us more. it is poor in what way? Not making the point? or "the naked beauty shows just for a second" poor?

this is addressing the beautiful girls that may consider being a playmate (especially if they do not have another carrier chance). Where does it come short?

Activity Score 3746
Phil Lestino's picture

Big it up for lesbian mothers!

Phil Lestino
Activity Score 1682
monsieurange's picture

Nooooooo, se quedó muy corto.

Activity Score 520
Creative Director
mannuwahal's picture

yea, this was really retarded. What is interesting is that a brand like playboy does not even realize how unappealing and lame these ads are. They continue to make the same rubbish. Isn't there a separate department or group, say of, marketers or PROs who have the responsibility of bringing back the feedback from the masses to the company and thereby help make the company market its products better.

Activity Score 29
University of Arizona
razorsharp creative's picture

I agree it was poor. Poor in the sense that I don't quite understand the message. "Strip as a secretary"? "Dress as a Playmate"? What? And is the boss talking to the person who wants to pose, or does the boss want to pose? If they wanted to use nudity, then use it in a more clever way. Perhaps have the boss talking, and as the camera POV pans down to look at the paper the boss is talking about, when it looks back up the boss is without clothes, then someone peeks their head into the office, the camera pans to look, then looks back at the boos who is dressed again. Repeating this pattern, with other distractions causing the camera to look away and back again as the boss is in various "playmate" poses, or the people interrupting appear in "playmate" poses...or perhaps at the end the camera POV looks into a mirror and the reflection is that of a "playmate". Whatever. Either way, something a bit more clever than having a one second shot of some nude women flash across the screen while the boss talks about poor writing skills. It just doesn't titillate, or engage the viewer in a clever enough way. It seems to be a bit too pedestrian for "Playboy" whose brand used to stand for class and cleverness. And that's what I feel is the "poorest" thing about this ad. I don't get a sense of the "Playboy" brand...and isn't that the point?

-Richard Todd Aguayo (razorsharp creative)

razorsharp creative
Activity Score 186

-Richard Todd Aguayo (razorsharp creative)

gmint7's picture

i dun gaet itz/.??

Activity Score 2673
Art Director at ad grad @ S Francisco |


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