Do Something Wonderful

Agency Network: 
October 2010


Creative Director:Tara Hendron

Copywriter:Tara Hendron

Film advertisement created by Bloom, Ireland for Plan Ireland, within the category: Professional Services.


Do Something Wonderful

Advertising Agency: Bloom, Dublin, Ireland
Art Director: Aidan O'Connell
Agency Producer: Yvonne Caplice
Production company: Cartoon Saloon
Direction, design and storyboard: Jesper Aagaard Jensen
Animators: Pernille Ørum-Nielsen, Daniel Dion Christensen
Producer: Kairen Waloch
Recording studio: Reelgood
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jackmancer2017's picture

That's one of the best charity ads I've seen. Not really because there is this HUGE creative idea but for some other reasons. It's clear, simple and honest. It's inspiring, because you can really see you're changing the world. It's believable. You see the path Rosalie walks in your life and it makes you feel you can help her. It puts things in perspective again, it's showing a sandwich, beer, coffee, as comparison to what that money could do for a girl like Rosalie. All that, in 30 seconds.


Oke, maybe I'm being too fond of this ad at the moment, so now you can all go ahead and say 'boring', 'stupid' or 'done'. I had my say ;-)

Guest's picture

Thanks Jack. We, at Plan Ireland, are happy with the execution and hope it yields dividends. Mike!

atb2005's picture

I don't find the ad boring or stupid. The production is really good. That said, I don't see how this particular ad is more "inspiring" "honest" or clearer than other similar ads. For me it's an ok ad; nothing brilliant about it. Reminds me a little of the Nanhi Kali campaign by StrawberryFrog, NYC.

Activity Score 13557
Guest's picture

a few problems in the animation of the young girl but I think it's cute enough to get our attention.

The design looks not only childish but also mentally retarded. We also have to be careful when using that style.


Dr_Mudler's picture

This is nice and cute. Makes people feel like donating more easily then watching all those hard to consume ads that make you feel like thinking alot before giving. Well done. Definitly caught my attention.

Activity Score 171

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