‘Christmas Doesn’t Need Much, Only Love” is the title of Serviceplan Campaign’s seasonal film for German supermarket chain Penny. The message of the animated film that a little bit of love can go a long way, has had a big impact in Germany where the film has had over 22 million views, including 14.95 million YouTube views. Today the film is released globally.
Film advertisement created by Serviceplan, Germany for Penny, within the category: Retail Services.
Executive Creative Directors: Christoph Everke, Alexander Nagel
Creative Directors: Matthias Schuster, Moritz Dornig
Copywriter: Alessia Coschignano
Art Director: Rebecca Labiner
Junior Copywriters: Nedim Aktas, Iasonas Baliamis
Junior Art Director: Elena Sorokova
Account Management: Fabian Kleinmann, Frederike Enk, Julia Leibetseder
FFF Producer: Jochen Hirt / Neverest