Agency Network: 
October 2014


In the summer of 2015, Ontario will be the backdrop for the Pan Am/Parapan Am Games, the biggest sports event in our history. The goal of the communications is to capture the scale, intensity and drama of the games. And ultimately, to build tourism awareness and drive attendance at this once-in-a-lifetime spectacle.

Post Production, Finishing & Visual Effects: Fort York VFX

Film advertisement created by FCB, Canada for OTMPC, within the category: Transport.

Advertising Agency: FCB, Toronto, Canada
Chief Creative Officer: Jon Flannery
Creative Director: Jeff Hilts
Art Directors / Copywriters: Jeff Hilts, Rob Dean
Account Team: Sunil Sekhar, Sarah Banks, Lindsay Kerr
Broadcast Producer: Barb Gibson
Strategic Planners: Heather Segal, Eryn LeMesurier, Mona Chammas
Production Company: Untitled Films
Director: Phil Brown
Executive Producer: Peter Davis
Line Producer: Trudy Turner
Director of Photography: John Houtman
Editorial: Rooster Post
Editor: Marc Langley
Executive Producer: Melissa Kahn
Producer: Yumiko Suyama
Assistant Editors: Nick Greaves, Spencer Shiffman, Joey Whitelaw
Lead Online Artist: Ernest Mordak
Additional Online Artists: Paul Binney, James Marin, Lauren Rempel
Online Assistant: Kevin Asis
Executive Producers: Amanda Lariviere, Erin Kuttner
Colour Grading: Alter Ego
Colourist: Eric Whipp
Music and Sound Design: Grayson Matthews
Music Supervision: Supersonic, David Hayman
Song: “Ready Or Not” (Delphonics cover) by Mischa ‘Book’ Chillak featuring Esthero
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morse's picture

Powerful. Excited to find out what's it all about.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Temple's picture

I don't see your point in being excited over this : )

Good edit though.

Activity Score 11339
Creative Director
kleenex's picture

You do not know what the Pan Am games are all about???

Activity Score 58777
Web Designer/Developer
Temple's picture

A watered down version of the Olympics? (like tha European Championships, Asian Championships etc).

In any case, I was talking about the Commercial.

Activity Score 11339
Creative Director
damnson's picture

Powerful? No. Cliche and boring.

Activity Score 11517
Copywriter |

An axe murderer of ads.

Liviu's picture


Activity Score 4405
halaby87's picture

It could have been better

Activity Score 10498
Marketing Manager |


Ayeyahyah's picture

lots of energy, but not more

Activity Score 482
Creative Director
nicolasrcd's picture


Activity Score 137
Copywriter at BETC PARIS
Austin Video Production's picture


Austin Video Pr...
Activity Score 1310
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