Agency Network: 
June 2011


Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Advertising Agency: Publicis Conseil, Paris
, France
Chief Creative Officer: Olivier Altmann

Creative Directors: Fabrice Delacourt, Olivier Desmettre
TV Production: Pierre Marcus, Muriel Allegrini

Director: Antoine Bardou-Jacquet
Production company: Partizan
Art director: Philippe Boucheron
Copywriter: Patrice Lucet

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Richard Finch's picture

Holy crap that took a turn for the worst...

Yeah I know, Publicis HQ stuff, amazing visually... but the ending simply burrowed this one for me.

I was expecting something related to movie quality, 3D, HD, Polished-Panda-Tear Quality and it looked awesome...but as it stands, it's an average idea pumped up by an amazing execution.

Richard Finch
Activity Score 201
Graphic Designer
kleenex's picture

I am going to disagree with you on the ending. I loved it.


If you remove Fred you do have what looks like an Oscar worthy film though.

Activity Score 58777
Web Designer/Developer
Richard Finch's picture

Why I couldn't stand the ending was the fact that I loved everything up to that point.
I loved how seamlessly they integrated Fred, following around the action and for me it was building up to be a "Great Movie Experience" kind of ad.

Richard Finch
Activity Score 201
Graphic Designer
certaintly's picture

actually for me, if it wouldve ended with "great movie experience" i wouldnt have liked it as much cus i was expecting it.

i like how it ended better

Activity Score 3984
Brainsugar's picture

I like your expression: Polished-Panda-Tear Quality.

Activity Score 1634
abake's picture

I actually loved it.
The ending was really interesting because it wasn't about HD, 3D or whatever.

Activity Score 1262
RMG Connect Colombia
Nike Diesel's picture

Wow. Not only eye-catching and dramatic, but also funny as Hell :)
Great execution and great casting.
Two thumbs up for the le Frenchies ;)

Nike Diesel
Activity Score 13708
Art Director
miko1aj's picture

Absolutely fantastic spot. It's so detailed and fabulously playing with convention, both trailers and oscar-movie cliches paying an honor to them, that it is simply breathtaking.
This is not only advertising. This is entertainment in a purest form. Just short. Magnifique!

Activity Score 3082
Glut's picture

bad idea, not new at all! but it´s beautifully done!

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Temple's picture

Excellent, but indeed not very original, especially when french brands like canal plus somehow center around this kind of ideas.

Activity Score 11339
Creative Director
jjf's picture

Too bad none of my clients have that much sh** to spend. These are what I thought of since I was in Secondary school. lol.

Activity Score 260
Copywriter at LINs Advertising & Marketing
SF's picture

did anyone not notice fred until they mentioned him... hahaha

Activity Score 126
Art Director
leblonde's picture

A lot of money but not very news idea.

Activity Score 412
CriticalVoice's picture

Very nice! But the video could have been shorter.

Activity Score 165
ErikV's picture

with money perhap's you can buy a lions!?
But for me i prefare buy it with a good idea.

Activity Score 354
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