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Agency Network: 
Published/Aired: 
August 2019

Description

Travelers to the lovely San Francisco Bay Area typically think about flying into San Francisco International Airport. Spoiler alert: SFO isn’t really in San Francisco. But, we digress. Research shows that those visitors only spend about 15 percent of their time within the San Francisco environs. These folks are spending the rest of their time enjoying the broader Northern California region from the Wine Country (Napa, Sonoma, Livermore) to Monterey and Carmel to Lake Tahoe to The Redwoods. And what these travelers didn’t know is that there is a vastly more convenient and superior airport closer to where they want to be right across the bay. That airport is the Oakland International Airport. Circa developed creative to shine a spotlight on OAK, showing that the East Bay’s airport was no longer second to San Francisco. The video, produced by Kaboom and writer/director Erik Moe, takes a light-hearted look at San Franciscans, their inferiority complex, and spells out the benefits of “Flying the East Bay Way.” Initial plans are for the campaign to run across social media and in theaters within strategic markets in the United States.

Film advertisement created by Circa, United States for Oakland International Airport, within the category: Hospitality, Tourism.

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