The Road To HBL

Agency Network: 
July 2018


The Road to HBL invites fans to live out their own Nike HBL animated journey via a stylized digital choose your own adventure with 700 possible storylines. Users get firsthand experience of the rigorous training regime, team bonding, pep talks and match
excitement from the POV of a young player, creating their own personalized basketball diary and shareable team poster.
A comparatively new basketball platform in China, interest and participation in the HBL is on the rise. Tao Dong, Basketball Brand Digital Director - Greater China, Nike, said that the brand’s ambition was to expand the league further

Film advertisement created by R/GA, China for Nike, within the category: Fashion.

Agency: R/GA Shanghai, China

Executive Creative Director: Terence Leong

Senior Art Director: Kaori Lo

Copywriter: Jam Lee

Experience Design Director: Vani Oza

Visual Designer Martha Ma

Account Director: Richard Zhou

Account Manager: Lexi Wang

Producer: Kris Wang

Content Producer: Emily Lee

Senior Technology Director: Laurent Thevenet

Senior Software Engineer: Adriano Fernandes

Software Engineer: Dragon Chiang

Senior Strategist: Scarlett Li
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kleenex's picture

I like the animation style.

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