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Human Chain

Agency Network: 
Published/Aired: 
February 2010

Description

CG Tracking, Joerg Liebold
Existing music piece by The Hours

Film advertisement created by Wieden + Kennedy, United Kingdom for Nike, within the category: Fashion.

Advertising Agency: Wieden+Kennedy, Portland, USA
Creative Directors: Alberto Ponte & Jeff Williams
Copywriter: Jason Bagley
Art Director: Ryan O’Rourke
Producers: Cherie Appleby/Shannon Worley
Executive Creative Directors: Mark Fitzloff & Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Smuggler, Los Angeles/New York
Director: Brian Beletic
Executive Producers: Lisa Rich/Brian Carmody/Patrick Milling-Smith
Head of Production: Laura Thoel
Line Producers: Suzanne Hargrove/Tim Kerrison/Dave Bernstein
Directors of Photography: David Lanzenberg/Matthieu Libatique
Production Designer: James Chinlund
Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Post Producer: Mike Goble/Tricia Sanzaro
Post Executive Producer: CL Weaver/Linda Carlson Wall
VFX Company: MassMarket
Executive Producers: Justin Lane, Angela Bowen
Producer: Nancy Nina Hwang
Lead VFX Supervisors: Chris Staves, Laurent Barthelemy
Lead Flame Artist: Nick Tanner
Flame Artists: Mark French, Jamie Scott, Chris Staves, Tim Farrell, David Parker, Julian Ford, Joanne Unger
Previz: Jason Goodman, Boris Ustaev and Pixel Liberation Front
AE Compositing: Danny Kamhaji
CG Lead: Jacob Slutsky
CG: Jason Vega, Andy Hara
Sound Designers: Brian Emrich/Ren Klyce
Song: “Ali in the Jungle”
Mix Company: Eleven Sound
Mixer: Jeff Payne
Producer: DJ Fox Engstrom
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Highest Rated

brandingworthspreading's picture

Nike really understands the brand. They have a great song selection, the message is clear, and they keep going beyond the product.
Great.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

Spoonfeederxxx's picture

Flippin hell...

How many credits do you need for an ad?

Sh!t I don't think Avatar had so many credits...

AND...

I was expecting more from this, but beautifully crafted...

Spoonfeederxxx
Activity Score 641
Copywriter
myke's picture

Very well done. Although the shit player on this site does no justice to any TVCs. Something to consider AOTW.

myke
Activity Score 24
alexander_bickov's picture

Fantastic idea and concept

alexander_bickov
Activity Score 3279
talkingisfree's picture

Nothing really new conceptually but so good to see.

talkingisfree
Activity Score 2712
Art Director
Kateter's picture

so, you want Nike to change its "Just do it" concept?

Kateter
Activity Score 2029
Copywriter
gmint7's picture

geez

how they make this?

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

shahidali's picture

brilliant. superb. like the line "how quickly you can get up! "

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

CrackerJackFlash's picture

yup.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

miko1aj's picture

as always I must admire Nike ad. Astonishing simplicity.

miko1aj
Activity Score 3086
sirvan's picture

A technique instead of an idea. Oh, and a song. Forgot about the song.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Jon-Paul Mountford's picture

just because you can, doesn't always mean you should, I agree with Sirvan

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

brandingworthspreading's picture

Nike really understands the brand. They have a great song selection, the message is clear, and they keep going beyond the product.
Great.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

cruzialx's picture

direct but too long. While watching, I'm just waiting to the last part

cruzialx
Activity Score 194
Affinity Express Inc.
kagzmainah's picture

be-a-utiful!

kagzmainah
Activity Score 631
Graphic Designer
Viranica's picture

dramatic :)

Viranica
Activity Score 230
Copywriter at Y&R, Jakarta
BlackCoffee's picture

Nice art direction.

BlackCoffee
Activity Score 37
Creative Director at McCann Erickson, NY
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