After a tough childhood including a missed opportunity to take up a place at the Australian Institute of Sports, Karen gave up on the thing she loved most; running. 25 years later she decided to get back into the sport, but her progress was hampered by her addiction to cigarettes.
Film advertisement created by JWT, Australia for Nicorette, within the category: Pharmaceutical.
Executive Creative Director: Simon Langley
Creative: Nick Doring
Director: Edward Copestick
Group Account Director: James Tracy-Inglis
Editor: Kel Gronow
Agency Producers: Sue Lind, Paul Leaning
Account Manager: Charlotte Hazlewood
Drone Footage: Blake Walsh