The Jeep with the help of actor Juliano Cazarreresgatou and reformed "Renegades" by its former owners to donate them to the Association Castelhanos Vive, support group of an isolated region located in Ilha Bela. Left out of their natural habitat by those who did not have the time or possibilities to surf, the re-surfboards traveled inside the Jeep Renegade 2019 from São Paulo to the bay of Castelhanos to be used by local children, who also had the opportunity to learn to surf.
This professional campaign titled 'Renegades Surfboards' was published in Brazil in January, 2019. It was created for the brand: Jeep, by ad agency: DDB. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 5 years ago.
Advertising Agency: SunsetDDB, São Paulo, Brazil
Creative Director: João Lovise
Art Director: Barbara Bono