The Message

Agency Network: 
March 2020


In life, it’s impossible to achieve a goal without the support of our closest people every day. But do these people really know how much they count for us? A cup of Nescafé is the best way to tell them, making a moment more intense. To show them, we’ve realized The Message, during an international ice-skating competition.

Film advertisement created by Publicis, Italy for Nescafe, within the category: Non-Alcoholic Drinks.

Advertising Agency: Publicis, Milan, Italy
Global CCO Publicis WW: Bruno Bertelli
CCO: Cristiana Boccassini
General Manager: Daniela Di Maio
Executive Creative Director: Davide Boscacci
ACD/Copywriter: Paolo Bartalucci
ACD/Art Director: Livio Gerosa
Copywriter: Mario Rasero
Art Director: Patrick Rossa
Client Service Director: Davide Gonzato
Account Director: Filippo D’Andrea
Account Director: Ilaria Lorenzetti
Account Executive: Matteo Pellegrini
Head of Social Client Service and Strategy: Alessandro Bochicchio
Social Media Manager: Carola Bracci
Head of Production: Francesca Zazzera
TV Producer: Luana Strafile
Production company: Black Mamba
Director & DOP: Mauro Lodi
Executive Producer: Stefano Monticelli
Producer: Virginia Magnelli
Editor Video Hero: Fabrizio Squeo
Editor Social Amplification: Samuele Schiavo
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