“You people” is a phrase often used by South Africans when describing people who are different to them. It’s a phrase that goes hand in hand with our unconscious bias. It’s used in jest, as a slight and even in outright confrontation – the fact of the matter is that all South Africans have used the phrase at one time or another.
We’ve all been guilty, some more than others, of you peopling our people. Here’s the thing, the over-simplified ideas and assumptions we make are what divide us – and ironically, it’s what makes you people all the same, Nonke (all of you)!
Film advertisement created by M&C Saatchi, South Africa for Nando's, within the category: Food.
Creative Director: Jabulani Sigege
Art Director: Lubabalo Mtati
Copywriter: Gabriella (Bella) Evans
Chief Creative Officer / Executive Creative Director: Neo Mashigo
Account Manager: Nadine Govender
Production Company: darling.tv
Producers: Bronwyn Henry, Lorraine Smit, Melina McDonald, Mmameyi Mapule Mphahlele, Zuko Nqoro
Director: Chloe Coetsee
DoP / Cameraman: Devin Toselli
Editing: Mark Ash
Music: Garrick Jones / Freq'ncy Audio / Freq'ncy Music
Sound Design: Sean Williams / Sterling Sound, Arnold Vermaak / We Love Jam
Post Production: The Upstairs Ludus
Chief Marketing Officer, Africa, Middle East, South Asia: Doug Place
GM, Brand Strategy IMEA: Su-lise Tessendorf
Advertising & Media Manager Southern Africa: Jake Johnstone