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Agency Network: 
Published/Aired: 
March 2011

Description

Film advertisement created by Bcube, Italy for Mini, within the category: Automotive.

Advertising Agency: Bcube, Italy
Executive Creative Director: Francesco Bozza
Associate Creative Director: Alessandro Sabini
Copywriter: Alessandro Sabini
Art Director: Andrea Marzagalli
Account Supervisor: Anna De Gaetano
Senior Account Executive: Sabrina Montemurro
Producer: Michele Virgilio, Susanna Zerbini
Production Company: Mercurio Cinematografica
Director: Daniel Benmajor
Director of Photography: Paco Femenia
Executive Producer: Luca Fanfani
Producer: Annalisa De Maria
Musica: Bobo Marcucci
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Highest Rated

Glut's picture

nICE production, bad idea.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Dingleberry Jack's picture

Wow... A sad day for Mini...

Dingleberry Jack
Activity Score 246
Temple's picture

Well, Bobo Marcucci gets a vote for the music. Now, back to the drawing board for the rest.

Temple
Activity Score 11339
Creative Director
TommyO's picture

Got carried away with the slow-motion-falling-stuff, eh?

TommyO
Activity Score 1860
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Phil Lestino's picture

Totally ruined the mini with the new headlight and this 4x4 off road I'm a big car rubbish that BMW are trying to sell us. Hey Herr mini designer the clue is in the name. Oh and the ad sucks just as much as the car.

Phil Lestino
Activity Score 1682
pez's picture

Couldn't help thinking about an earthquake first, not good times for that kind of associations..

pez
Activity Score 1804
Creative Director
lalmadv's picture

Is it real or fake? I've never seen this commercial on the Italian TV. Apart form that, it made me think of a car accident while I was watching the first part. That's not good to sell cars, I guess.

lalmadv
Activity Score 78
Copywriter
Glut's picture

nICE production, bad idea.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Beamen's picture

+1!

Beamen
Activity Score 225
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