Sad Mona Lisa

Agency Network: 
June 2020


Have you ever seen Mona Lisa without a smile? Do you know where her smile come from? Midea air conditioner revealed the secret behind her smile in their latest commercial aired in Italy and Spain. The new film pays homage to the genius inventor, Leonardo Da Vinci and tells the story of how he created the BreezeleSS+ while being commissioned to paint the beautiful wife of a trader in Florence.

Film advertisement created by F5, Italy for Midea, within the category: Electronics, Technology.

Advertising Agency: F5, Shanghai, China
Production Company: Section80
Chief Creative Officer: Adams Fan
Project Manager: Pan Gu
Creative Director: Danny Low
Senior Copywriter: Enzo Wu
Film Director: Alessandro De Leo
Cinematographer: Karim Andreotti
Executive Producer: Marco Orlando
Production Manager: Rocco Marcandino
Producer: Caterina Colombo
Asst Producer: Nina Martina Leo
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