Make It Great

Agency Network: 
December 2021


A new spot for Anolon X required a unique combination of ingredients to “Make It Great,” both on screen and behind the scenes. To bring the spots to life, Illuminator Founder and ECD John Reid turned to kaboom productions and James Lovick, a director known for artful tabletop woven seamlessly into visual narratives. With kaboom headquartered in the U.S. and Lovick in the UK, kaboom partnered with London-based company Madam as the on-the-ground production partner.

James’ meticulous planning and eye, along with the robust production support by both Madam and kaboom, translated into a carefully curated approach to capturing numerous composed shots in quick succession. Starring cook and British personality, Hersha Verity, the film was shot in a London kitchen studio with agency and client all attending the shoot remotely.

Film advertisement created by Illuminator Inc., United States for Meyer Corp, within the category: House, Garden.

Advertising Agency: Illuminator, Inc.
Founder/Executive Creative Director: John Reid
Director of Account Mgmt: Rebecca Reid
Creative Director: Chris Szadkowski
Account Director: Megan Powers
Production Company: kaboom Productions
Director/Editor: James Lovick
Owner/EP: Lauren Schwartz
Head of Production: Steven Sills
Office Manager/Production Coordinator: Tajianna Okechukwu
Accounting: Sarah McDonald
Production Company: Madam Films
Co-Founder/EP: Carly Stone
Co-Founder/EP: Michelle Stapleton
Co-Founder/EP: Pippa Bhatt
Producer: Debbie Carmichael
Colorist: Sean Wells
Audio Mix: Jay Shilliday
Conform: Marco Ramirez
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