Obstacles

Agency Network: 
Published/Aired: 
December 2007

Description

Film advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Creative Directors: Fabian Frese, Thimoteus Wagner
Art Director: Christian Kroll
Copywriter: Peter Gocht
Production: Sehsucht GmbH, Hamburg, Germany
Director: Ole Peters, Hannes Geiger
Music: Bluwi, Hamburg, Germany
Sound design: Bluwi, Hamburg, Germany
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Crisp One's picture

ugly car, cool art direction.

Crisp One
Activity Score 2005
Other at New York
Blahg's picture

Should have saved this terrific visual concept for a better idea. The actual product shot and tag line are the anti climax in this ad.

Blahg
Activity Score 616
Copywriter
onestepahead's picture

I know what can stop the merc- Its totally atrocius ugly looks.
BTW nice execution... would have saved it for a more suitable product

onestepahead
Activity Score 97
Client Servicing
kalpesh78's picture

drive it sometime. you'lll love it. its a fantastic 4X4.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

you_are_a_dick's picture

sometimes you just have to applaud kick ass art direction and leave it be. The idea could have been better but the art direction is so cool that who cares? Really, who cares? It's cool. So is the music.

you_are_a_dick
Activity Score 24
ARFTYH
Adaddicted's picture

"Christian Kroll outplayed Fabian and Thimoteus"

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

hovsep's picture

It's a beautiful ad for a gorgeous and incredibly tough car.

hovsep
Activity Score 33
Art Director
hovsep's picture

It's a beautiful ad for a gorgeous and incredibly tough car.

hovsep
Activity Score 33
Art Director
NatalieM's picture

Great art direction and production, but the product does not connect with it to me.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

EscolaElisava's picture

wow, I buy it!!

the ad, the ad.

EscolaElisava
Activity Score 106
zaion trades
simon.gross's picture

This ad is nice, great animation/sound. Car looks great. Pity it's a massive fuel-burning behemoth.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
whitewhite's picture

u ppl dont know some of the richest bigshots in the world drive a g class

whitewhite
Activity Score 251
Copywriter
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