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Bertha Benz: The Journey That Changed Everything

Agency Network: 
Published/Aired: 
March 2019

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Description

Mercedes-Benz’ latest global brand film celebrates the confidence and vision of Bertha Benz - Carl Benz’ business partner and wife - who was instrumental in Mercedes-Benz’ foundation.

Released in honour of International Women’s Day (8 March), the film tells the story of the world’s first long distance drive in a car from Mannheim to Pforzheim, Germany in 1888. Early one morning, Bertha took her two sons out for the twelve hour, 106 km / 65 mile trip. She understood the potential of her husband’s invention, and was determined to prove it worked at a time when people were skeptical of this new technology.

Shot like a classic Western with modern stylization, the film conveys the fear and confusion of the people who witnessed Bertha’s incredible journey, and dramatizes one of her stops along the way. Mechanics didn’t exist, so she went to the pharmacy to find fuel, used her hat pin to clear fuel lines, and her garter for insulation. Through her dedication, she paved the way for the invention of the Benz Patent Motor Car.

Film advertisement created by antoni, Germany for Mercedes, within the category: Automotive.

Advertising Agency: antoni garage, Berlin, Germany
Managing Directors: Sven Dörrenbächer, Matthias Schmidt, Jörg Schultheis
Executive Creative Director: Marcell Francke, Tilman Gossner, Veit Moeller
Creative Director: Alice Bottaro
Copywriter: André Santa Cruz
Creative Director Digital: Juliane Krause-Akelbein
Strategist: Alicia Gaworska
Client Service Director: Steffen Schumann
Account Director: Rebecca Otte-Sander
Account Manager: Yvonne Mielke
Agency Producers: Sebastiaan Peters, Marcus Wetschewald
Motion Design: Antonio Afonso
Production Company: Anorak Film
Managing Director: Christiane Dressler
Executive Producer: Christoph Petzenhauser
Producers: Christoph Petzenhauser, Bjoern Levy-Krueger
Director: Sebastian Strasser
DoP: Justin Brown
Post-production Supervisor: Christian Wegehinkel
Service Production: Icon Films
Editing Company: Trim Editing / Slaughterhouse / Berlin
Editor: Thomas Grove Carter
Colorist: Benedikt Hugendubel
Assistant Colorist: Romola Davies
Sound Studio: Slaughterhouse / Berlin
Producer Sound: Raife Burchell / Dirty Soup
Sound Designer / Mixer: Florian Kruse
Music: Steve Slides, Steffen Thum
Music Coordinator: Raife Burchell / Dirty Soup
Post Production: The Mill / London
Producer: Justin Stiebel
VFX Producer: Dan Williams
2D Lead: Carl Norton
Matte Painting: Can Y. Sanalan
Media Agency: AMQ
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kleenex's picture

nice production.

kleenex
Activity Score 58667
Web Designer/Developer
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