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The light of life

Published/Aired: 
May 2020

Description

Rabindra Setu, also known as Howrah Bridge in Kolkata, India, was illuminated with energy-efficient dynamic LED on May 16, 2020 by Kolkata Port Trust on the occasion of UNESCO’s International Day of Light, to pay tribute to COVID-19 frontline warriors for their contribution in the fight against the pandemic. Pre-programmed digital lighting algorithms made the iconic structure a beautiful gift to the citizens, who were forced to stay at home during lockdown. This film was circulated in social media platforms and news channel feeds to bring the visual extravaganza to every household.

Film advertisement created by Advertising Bureau & Consultants, India for Kolkata Port Trust, within the categories: Industrial, Agriculture, Public Interest, NGO.

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