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Wanted

Agency Network: 
Published/Aired: 
February 2020

Description

The (French) colonel is back, and he’s on a new mission. Last year the fast food brand heated up the market in France, increasing sales 9% from the previous year. But the colonel won’t stop there. The impressive results are only spurring him on in his next mission – to encourage allFrench people to taste KFC. The brand is planning to draw in new diners with a series of limited time offers, starting with the Kentucky Burger.

To promote the launch of the KFC Kentucky Burger, the most all-American of sandwiches, the Colonel is heading west, back home to Kentucky, where he’s the most wanted man. The best sheriffs, and the worst bandits, gold miners on a donkey, and families in covered wagons - everyone’s after the Colonel. They’re all relentlessly searching, day and night, not because his head is on a wanted poster… but to get a chance to taste the new Kentucky burger.

Film advertisement created by Sid Lee, France for KFC, within the category: Food.

Advertising Agency: Sid Lee, Paris, France
Chairman - Executive Creative Director: Sylvain Thirache
President: Johan Delpuech
Creative Directors: Céline Mornet-Landa, Clément Mornet-Landa
Managing Director: Mehdi Benali
Art Director: Jessy Kikabou
Copywriter: Chloé Lefour
Senior Creative: Julien Sens
Group Account Director: Héloïse Marchal
Senior Account Manager: Camille Caucat
Account Executive: Yoann Deminiac
Head of Social Media: Alexandre Ponte
Social Media Manager: Elise Lassimoulie
Head of production: Thomas Laget
TV producer: Benoit Fernandes
Production Company: Birth Productions
CEO - Birth Productions: Hugo Legrand-Nathan
Production Director: Caroline Habchi
Service Production: Lucky Rabbit
Post production: Laurence Vidot
Post production: Mathematics
Chief Decorator: Pierre Pell
Dop: Ray Coates
Director: Martin Jalfen
Producer: Arthur Emorine
Assistant Director: Jacques Eberhard
Editing: Lucas Nolla
Color Grader: Matthieu Caplanne
Production Assistant: Amandine Rouanne
Culinary Stylist: Valery Droue
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