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Honest Ad

Agency Network: 
Published/Aired: 
October 2017

Description

KFC has a new positioning that it is all about honest food. It’s about made the hard way, hand breaded in store, real chicken. Not some manufactured and pulped thing that resembles chicken.

This honest conversation starts with an epic big ad that questions the use of epic big ads and whether we need to embellish like this when we have all we need: great tasting, made fresh,
made the hard way, KFC chicken.

Film advertisement created by Ogilvy, South Africa for KFC, within the category: Food.

Advertising Agency: Ogilvy, South Africa
Chief Creative Officer: Pete Case
Executive Creative Director: Mariana O'Kelly
Creative Director: Molefi Thulo
Copywriter: David Krueger
Art Director: Tammy Retter
Agency Producer: Juliet Curtis
Production Company: Your Girlfriend
Director: Trevor Clarence
Producer: Linda Bogle
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Highest Rated

Maen_Jalousi's picture

Wow.

Maen_Jalousi
Activity Score 513
Graphic Designer at Young & Rubicam
Maen_Jalousi's picture

Wow.

Maen_Jalousi
Activity Score 513
Graphic Designer at Young & Rubicam
kleenex's picture

BUTTT you already showed us the hot air balloon KFC.

kleenex
Activity Score 58657
Web Designer/Developer
eimirat's picture

nice

eimirat
Activity Score 6
Editor
Stormin's picture

Clever and funny!

Stormin
Activity Score 6
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