KFC has a new positioning that it is all about honest food. It’s about made the hard way, hand breaded in store, real chicken. Not some manufactured and pulped thing that resembles chicken.
This honest conversation starts with an epic big ad that questions the use of epic big ads and whether we need to embellish like this when we have all we need: great tasting, made fresh,
made the hard way, KFC chicken.
Film advertisement created by Ogilvy, South Africa for KFC, within the category: Food.
Chief Creative Officer: Pete Case
Executive Creative Director: Mariana O'Kelly
Creative Director: Molefi Thulo
Copywriter: David Krueger
Art Director: Tammy Retter
Agency Producer: Juliet Curtis
Production Company: Your Girlfriend
Director: Trevor Clarence
Producer: Linda Bogle