Feel the Heat

Agency Network: 
August 2019


KFC South Africa wanted to launch their most significant innovation in more than 50 years on our country – a new Hot and Crispy flavour that was their first alternative to their world-famous Original Recipe Chicken. The reactions people have to hot food – perspiration, tugging at collars and flushed faces – can easily be misconstrued as signs of guilt. So we created Detective Duma, a private eye hell-bent on figuring out where the heat was coming from. The ad follows his search for the truth, wherever it may lead him.

Film advertisement created by Ogilvy, South Africa for KFC, within the category: Food.

Advertising Agency: Ogilvy, Cape Town, South Africa
Production Company: Figment Films
Client: Trivern Chetty
Client: Mike Wood
Client: Suhayl Limbada
Client: Dhruv Kaul
Strategist: Jabulani Sibiya
Traffic Manager: Ayoob Ebrahim
Traffic Manager: Samantha Marx
Business Director: Nabeelah Sayed
Line Producer: Ceridwen Jess Morris
Executive Producer: Di Du Toit
Head Of Broadcast: Cathy Day
Sound: Stephen Webster
Music: Claire Vandeleur
Editor: Anthony Lee Martin
Director: Robin Goode
Copywriter: Devaksha Vallabhjee
Art Director: Devon Bolland
Art Director: Danike De Jager
Creative Group Head / Art Director: Fu'aad Kasu
Creative Group Head / Copywriter: Marjolein Rossouw
Creative Director: Safaraaz Sindhi
Executive Creative Director: Nicholas Wittenberg
Executive Creative Director: Tseliso Rangaka
Chief Creative Officer: Pete Case
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