Karlovacko is Heineken Croatia’s beer brand which has adapted its successful campaign "Among Your Own" to promote the new social rules for fighting coronavirus disease (COVID-19). The adaptation communicates the importance of reducing physical contact and staying at home in your crate - among your own. The "Among Your Own" communication platform, made in collaboration with Bruketa&Zinic&Grey, was first launched a year ago. It is based on the importance of belonging, understanding, tolerance and acceptance by others. How does the story go in the age of coronavirus, take a look in the video which gained over 1,5 million views on all digital channels.
Film advertisement created by Grey, Croatia for Karlovacko, within the category: Alcoholic Drinks.
Creative Director: Sinisa Waldinger
Creative Director: Ivo Payer
Senior Copywriter: Vanja Cinic
Account Director: Valentina Bugarin
Head Of Digital Strategy And Creative: Iva Bolta
Art Director: Ivana Momcilovic
Marketing Director: Filip Rabuzin
Brand Manager: Nina Gracanin Frkovic
Junior Brand Manager: Ivan Jonjic
Account Executive: Ana Krstic
Digital Marketing Specialist: Elia Vucelic
Designer: Matej Vuckovic
Junior Digital Media Performance Specialist: Rebeka Gaspar Curman
Producer: Kras Gancev