A rallying anthem for China's basketball-obsessed youth, that uses the the visual metaphor the the uniting huddle moment. The poetic Mandarin narration explains that to unite those around them, a true leader will be both the rock and the sky; both the first hand in, and the hand to lift all the others' up higher. Passing on the power of a leader; from one, to everyone.
Film advertisement created by AKQA, China for Jordan, within the category: Sports.
Executive Creative Director: Jon Ip
Group Creative Director: Tim McDonell
Creative Director: Joshua Lim
Senior Copywriter: Achur Chen
Art Director: Mingyu Zhu
Client Partner: Nicolas Camacho
Account Director: Yoush Huang
Project Manager: Viola Ping
Director Of Strategy: Eva Qin
Producer: Anita Olan