The 3.5 Sec Bumper Ads

Agency Network: 
March 2018


Youtube Bumper Ads a 6 sec video ad - One of the most challenging formats. But sometimes a limitation presents an opportunity.
Jaguar presents: The 3.5 sec BUMPER ADS
For the Jaguar F-Type one of the fastest cars 6 sec is way too much time. So we decided to donate the spare seconds for those who need it most: 10 nonprofit organizations - for them every second of exposure is a blessing.

Film advertisement created by M&C Saatchi, Israel for Jaguar, within the category: Automotive.

Advertising Agency: M&C Saatchi, Tel Aviv, Israel
Chief Creative Officer: Tzur Golan
Copywriter: Uri Marek
Art Director: Alon Avni
Group Account Director: Idit Zemmer
Account Director: Ori Krasner
Video Editor: Alex Osadchi
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kleenex's picture

Great idea. Could have been shorter.

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