Daylight Savings Time

Agency: BBDO


The new campaign launched over the weekend with a timely activation around Daylight Savings Time. As the U.S. “sprung forward” an hour, Americans lost a precious hour of sleep. Alert Caffeine Gum’s long-form music video pokes fun at how much Daylight Savings sucks and suggests that viewers can get a much-needed energy boost from the caffeinated gum. In the coming weeks, there will be a total of 20 different social films featuring colorful characters and depicting that caffeine gum is “a thing now.”

This professional campaign titled 'Daylight Savings Time' was published in United States in March, 2018. It was created for the brand: Alert, by ad agency: BBDO. This Film medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: Energy BBDO, Chicago, USA
Chief Creative Officer: Andrés Ordóñez
Executive Creative Directors: John Gross, Pedro Pérez
Creative Directors: Alejandro Juli, Manuel Torres
Copywriter: Paul Carpenter
Art Director: Chris George
Executive Producer: John Pratt
Senior Producer: Jeff Davis
Director of Music: Daniel Kuypers
Managing Director: Jeff Adkins
Client Service Director: Lianne Sinclair
Global Account Director: Jamie DeFer
Account Supervisor: Layne Steele Paddon
Global Strategy Director: Allison Arling-Giorgi
Program Director: Jeremy Hawking
Production Company: Flare
Photographer: Brian Cooper
Executive Producer: Mitch Monzon
Animation: Jason Voke
Sound Design / Mix: Sarah Krohn

Walt Disney World


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