Agency Network: 
November 2009


Film advertisement created by Cole & Weber, United States for International Olympic Committee, within the category: Recreation, Leisure.

Advertising Agency: Cole & Weber United, USA
Title: Olympic Spirit
ECD: Todd Grant
ACD / CD: Scott Fero
Sr CW: Jacob Baas
CW: Greg Lane
Executive Producer: Pete Anderson
Production Company: Nexus
Director: Johnny Kelly
Executive Producers: Charlotte Bavasso & Christopher O’Reilly
Producer: Christine Ponzevera
Animation: Nexus
Compositing: Nexus
Music: Shugo Tokumaru
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Highest Rated

silvi's picture

You don´t need 3d technologies for a decent animation.

Activity Score 4170
alexander_bickov's picture

Nice animation

Activity Score 3281
munirgee's picture


Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti | |

jackmancer2017's picture

It's nicely done but I just feel it would have worked better 15 years ago.

Honest Dave's picture

More like 30

Honest Dave
Activity Score 233
Art Director |

F.Abboud's picture

The TVC animation is very nice and I enjoyed watching it; now for the creative, true it gives you the feel of mid 90s; however, if you check the overall campaign, it has this look and feel; so it's not the TVC itself, it's the campaign theme as you can notice from the portal.

Apparently, and as Olympics state on their portal, "Continuing on the theme of The Best of Us, the graphics for the 2009-2010 campaign portray the values of Excellence, Friendship and Respect. The graphics were created in a collage-style, with each graphic element cut out of paper and then photographed" (if you remember the previous TVC for the Olympics, the animated one, where 5 athletes joined the world together by pulling the ropes)

You can search it on thebestofuschallengeDOTolympicDOTorg and the main portal of the OlympicsDOTorg

Activity Score 218
Prof's picture

eye cancer

Activity Score 1449
Copywriter |

Quite really.

silvi's picture

You don´t need 3d technologies for a decent animation.

Activity Score 4170
Just Copy's picture

I don´t know what this ad is trying to tell me.

Just Copy
Activity Score 56
Copywriter at Puromate advertising
PERP's picture

Not appealing to me, and it is supposed to be communicating a very interesting and important event, it should have more soul, even on a short budget!

Activity Score 433
Art Director |

.: look for the green giant on the label :.

shahidali's picture

baron pierre is no more. had he been around, he would have had a heart attack.

Activity Score 4065
Dhaka, Bangladesh |


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