Make Room For More

Agency Network: 
May 2018


ICICI bank came up with an innovative product called The Bench: a smart bench that expands every time someone sits on it, to accommodate more people.

Living in an extremely over-populated country like India is equivalent to no personal space specially in crowded public area. People have to adjust due to lack of space. We decided to a build a bench which expands every time bench gets fully occupied by people to create space for one more person. The bench has been placed at various places like R city mall. We will also be putting this benches at different ICICI bank branch to see how consumer react to these benches.

An innovative product like The Bench means no more space crunch.

Film advertisement created by Blink Digital, India for ICICI Bank, within the category: Finance.

Advertising Agency: Blink Digital, India
Chief Creative Officer: Dooj Ramchandani
Copywriter: Pooja Joshi
Account Director: Rikki Agarwal
Account Executives: Khushboo Vora, Shweta Juwekar
Product Designers: Mayur Bet, Sumit Gupta, Kiran Naikwade
Production House / Director: Abhijit Gajwani
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kleenex's picture

did it get more people into the bank??

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