Anachronistic City

Agency Network: 
January 2011

Also From This Campaign 3


Film advertisement created by Innocean, United States for Hyundai, within the category: Automotive.

Advertising Agency: Innocean, Huntington Beach, USA
Executive Creative Director: Jeff Spiegel
Creative Directors: Doug James, Robert Prins
Senior Copywriter: Steve O'Brien
Senior Art Director: Tom Gibson
Agency Producer: Shelley Eisner
Head of Production: Will Woollett
Director: Jim Jenkins
Production Company: O Positive
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
Director of Photography: Paul Laufer
Editorial: Rock Paper Scissors
Editor: Angus Wall
Post Producer: Esther Gonzales
Music / Sound Design: Stimmung
Composer: Marc Bianchi
Sound Designer: Gus Koven
Producer: Ceinwyn Clark
Audio Post: Lime Studios
Mixer: Loren Silber
Telecine: Company 3
Colorist: Stefan Sonnenfeld
Online / VFX: A52
VFX Supervisors: Patrick Murphy, Megan Meloth
Flame Artist: Jesse Monsour
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Highest Rated

RG's picture

Idea is old; approach is fresh though.

Activity Score 184
Copywriter |


mdb1974's picture

I like the message. Danger toward the end though with associating hyundai with the archaic tech.

Activity Score 411
Art Director
dodi077's picture

The tune is so Apple style...

Activity Score 37
Temple's picture

somehow tired strategy "makes everything look outdated" etc etc, but nicely directed.

Activity Score 11339
Creative Director
Glut's picture

the idea of introducing something that makes other thing outdated is a little outdated.

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
RG's picture

Idea is old; approach is fresh though.

Activity Score 184
Copywriter |


gaurk's picture

Not feeling it. Using a bunch of different examples of old tech mixed with new tech is week. They should've picked one example and made an actual story of it, this lacks any kind of personality.

Activity Score 37
Graphic Designer
Abhilasha Thackur's picture

super likw the mix and presentation of thought... small ili details were taken care :)

Abhilasha Thackur
Activity Score 30
Deloitte U.S- India |

Abhilasha Thackur

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