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May 2017

Also From This Campaign 3


The videos serve as a tongue-in-cheek yet relatable take on contemporary, everyday problems - solved by printing with HP Instant Ink. The campaign targets a younger generation who increasingly live online and have less reason to print. The bite-sized, playful films capture attention and re-establish the printer as an irreplaceable tool for any sticky situation. The films bring to life HP’s innovative Instant Ink product: just choose from a range of monthly plans depending on your printing needs, and receive new cartridges whenever your ink is running low. From high quality photos to text, printing has never been this easy.

Film advertisement created by Brave, United Kingdom for HP, within the category: Electronics, Technology.

Advertising Agency: Brave, London, UK
Creative Director: Caroline Paris
Copywriter: Drew Haselhurst
Business Director: Stefan Kann
Senior Account Manager: Jasmine Portman
Senior Producer: Michael Guerrero
Senior Planner: Danielle Norton
Director: Miguel Campana
Producer: Jessica Turner
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kleenex's picture

I think it is fun.

Activity Score 57557
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