The challenge: How do you communicate the launch of the new bank product to Millennials who have grown up during the crisis and blame the banks for the downturn? Solution: by challenging the concept of wealth, by talking about valuing experiences more than money – just like the 123 SMART Account does: it offers experiences beyond money, including access to education programs, online training, grants and many more.
This professional campaign titled 'Beyond Money' was published in Spain in May, 2017. It was created for the brand: Santander, by ad agency: McCann. This Content medium campaign is related to the Finance industry and contains 2 media assets. It was submitted almost 6 years ago.
Advertising Agency: MRM/McCann, Spain
Creatives: Miguel Bemfica, Jesús Revuelta, Rafa Merino, Marcos Martínez, Yerai Gómez, Rubén Sánchez, Sergio Villarrubia, Dani Requena
Writer / Director: Kike Maíllo
Starring: Adriana Ugarte, Con Miquel Fernández, Will Shepard, Bárbara Goenaga
Director of hotography: Alex Catalán
Producer: Sara Muñoz
Accounts team: Germán Fritzsch, María Cosmen, Helena García, Rubén Mateos
Strategic planning: Raquel Espantaleón
Production company: Oxígeno
Music: Josep Villagut
Musical production: Summer Music