HITOTOKI is a Japanese stationery Brand, specializing in items that are used for handmade craft. In a world where everything is so hectic and efficient, we wanted to bring the value of handmade to life. We created HITOTOKI CLOCK, the “world’s most handmade” 24-hour movie clock. There are 1,440 minutes in a day, and we created different combinations of small items to express each and every minute. We actually filmed these in a single, 24-hour cut.
At our official website, we released a real-time version of the clock. We created a new kind of branded content that is actually useful in daily life.
Film advertisement created by Dentsu, Japan for Hitotoki, within the category: House, Garden.
Creative Director / Copywriter: Yuto Ogawa
Art Directors: Ryosuke Miyashita, Minami Sakagawa
Copywriter: Yuto Ogawa, Mai Iwaana
Director: Makoto Kubota
PR Planners: Michiru Muraki, Asako Fujimagari
Account Executives: Tomoyasu Katagai, Wenni Shao
Producers: Kota Endo, Taro Mikami
Cameraman: Yutaro Tagawa
Art Management: Kenichi Sasaki, Miyuki Nagao
Music: Satoshi Yoshitake
Project Manager: Yasutaka Kubota, Masashi Narita
Web Director: Yasutaka Matsumaru
Technical Director / Programmer: Motokazu Furukawa
Web Director / Web Designer: Miki Shirokura