Agency Network: 
September 2020


For years, the beauty industry (especially in Indonesia) treated acne as something controversial, but there’s nothing controversial about acne. They’re only natural. However, a research conducted by Himalaya found that 77% of Indonesians have been bullied for their acne, or as we call it: acne shaming. We realized that acne is more than a skin problem, it leads to a mental health problem. So, we decided to be the first beauty brand who took a stand against acne shaming and created this song to send a message of solidarity to all acne fighters.

Film advertisement created by &friends, Indonesia for Himalaya Herbals, within the categories: Beauty, Health.

Advertising Agency: &friends
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