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Champions League, Cinema

Agency Network: 
Published/Aired: 
April 2010

Description

Film advertisement created by JWT, Italy for Heineken, within the category: Alcoholic Drinks.

Advertising Agency: JWT Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Head of art: Cristiana Boccassini
Art Director: Marco Viganò
Copywriters: Cristiano Tonnarelli, Michele Picci
Director: Fabrizio Squeo
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aaaron's picture

Good work guys!!!!!!

aaaron
Activity Score 103
Art Director
aaaron's picture

Good work guys!!!!!!

aaaron
Activity Score 103
Art Director
TexasH's picture

No.

The champions league one? Ooooooooooh yeah baby!

This one? no.

TexasH
Activity Score 365
copywriter
xcreativity's picture

aha funny.

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

atb2005's picture

Ok, JWT Italy is overdoing it now. They first did the Italy Activation (which Ivan hasn't posted yet for some reason). See it here: http://www.directdaily.com/?p=7281
And now this, Cinema or whatever they call it. The original, Italy Activation, was indeed great, and I believe it won some awards. I think they should stop doing this
"activation" thing.

atb2005
Activity Score 13557
funky_frogii's picture
funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

atb2005's picture

When I searched for it on here, it didn't show up. Thank you.

atb2005
Activity Score 13557
Itsmrme's picture

Nice!

Itsmrme
Activity Score 126
Art Director at Chicago Portfolio School
bobby666's picture

the UEFA one was brilliant. this one is forced. and stretched. astill i will give 6/10.

bobby666
Activity Score 1462
RMG Connect, India
smartbox's picture

Good idea but I think it's not so original

smartbox
Activity Score 177
gmint7's picture

copy

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

miko1aj's picture

Hey. Chopin does not deserve to be laughed at as a most boring thing on earth. Really.

miko1aj
Activity Score 3086
Rafael Steffen's picture

They are realy great... Always awesome with those adds.
Good jobe, well done.

Rafael Steffen
Activity Score 61
CLK Propaganda
yakuks's picture

Espectacular!!! bravissimo!! pijudicimo!!!

yakuks
Activity Score 37
Graphic Designer at BBDO Honduras
ZaboZaboZabo's picture

Not enough for awards (the reason was made for). Sorry.

ZaboZaboZabo
Activity Score 593
Art Director
kurtberengeiger's picture

I like this concept. It has legs and this is just further proof of that. Nice work.

kurtberengeiger
Activity Score 7327
Copywriter
Wordnerd's picture

Ok the one with the concert was better.
but man: being a copywriter on such a project is a wet dream!

Wordnerd
Activity Score 6692
Copywriter
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