Happiness Factory, The movie

Published/Aired: 
August 2007
Advertising Agency: Wieden + Kennedy, Amsterdam, The Netherlands
Executive Creative Director / CW: Al Moseley
Executive Creative Director / AD: John Norman
Art Director: Hunter Hindman
Copywriter: Rick Condors
Agency Producer: Sandy Reay
Agency Executive Producer: Tom Dunlap
Production Company: Psyop
Director: Todd Mueller, Kylie Matulick, Andreas Hoffman
Executive Producer: Alvaro Weber
Producer: Alvaro Weber
Editor: Ken Rosenberg
Post Production: Joint & Psyop
Audio Post: Sound Lounge
Live Action Production: Seven Senses Madrid
Director of Photography: David Carretero
Music: Human
Sound Design: Amber
Sound Designer: Bill Chesley
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Highest Rated

AlanB's picture

Creative Directors: Al Moseley & John Norman
Copywriter: Al Moseley (Rick Condors)
Art Director: John Norman (Hunter Hindman)
Account Team: Sylvain Lierre & Ryan Lietaer
Producer: Sandy Reay
Assistant Producer: Kimia Farshidzad
Executive Creative Directors: Al Moseley & John Norman
Agency Executive Producer: Tom Dunlap
Agency Editor: Ken Rosenberg

Production Company: Psyop, New York
Directors: Todd Mueller & Kylie Matulick
Executive Producers: Justin Booth-Clibborn, Boo Wong
Producer: Mariya Shikher
Coordinator: Tarun Charaipotra
Art Director/TD: David Chontos
Animation Director: Nicholas Weigel
Storyboard Artist/Designer: Ben Chan
Animation Sequence Leads: Jeff Lopez, Pat Porter, Jim Hundertmark
Animators: Jordan Blit, Aja Bogdanoff, Chris Caufield, Josh Frankel, Henning Koszy, Kittty Lin, Kyle Mohr, Jed Mitchell, Kevin Phelps, Dan Seggarra, Miles Southan, Micheal Taylor, Gooshun Wang
Lighting/Rendering Lead: Saira Matthew
Lighting: Ignacio Ayestaran, Raphael Castel-Blanco, Eric Concepcion, Michal Finegold, Raji Kodja, Mike Marsek, Symon Weglarski
FX Lead: Pete Hamilton
FX: Reeves Blakesee, Clay Budin, Damon Ciarelli, Dylan Maxwell, Jed Mitchell, Miguel Salek
Modelers: Lee Wolland, Yaron Canetti, Jon Dorfman, Sheng-Feng, Rie Ito, Kittty Lin
Rigging Lead: Tony Barbieri
Riggers: Yaron Canetti, Stanley Ilin, Gooshun Wang
Environment Lead: Anthony Patti
Environment: Andreas Berner, Helen Choi, Tatch Lertwirojkul, Borja Pena
Matte Paintings by Dylan Cole
Compositing Lead: Jason Conradt
Compositors: Danny Kamhajii, Molly Schwartz, Matt St. Leger, Beejin Tan
Paint Artist: Stephania Gallico
Flame conform and finishing: Cecilia Chien, Jamie Scott, Joe Vitale
Editors: Brett Goldberg, Cass Vanini
Pipeline Development: Clay Budin, Damon Ciarelli, Josh Frankel

Live Action Prod company: Seven Senses, Madrid
Director: Andreas Hoffman
Executive Producer: Alvaro Weber
Producer: Alvaro Weber
Director of Photography: David Carretero

Music: Human
Sound Design: Amber
Sound Designer: Bill Chesley
Executive Producer: Kate Gibson
Final Mix: Sound Lounge
Mixer: Philip Loeb

AlanB
rasskass's picture

i just luvvvvvvvvvvvvvvvv these ! ..
does anybody got the credits ???

rasskass
Activity Score 28
Art Director
ivan's picture

W+K, Amsterdam and production Psyop. I will add full credits and better resolution videos soon!

ivan
Creative Director at Ads of the World
Zuma's picture

Agency: Wieden + Kennedy, Amsterdam
Executive Creative Director/CW: Al Moseley
Executive Creative Director/AD: John Norman
Art Director: Hunter Hindman
Copywriter: Rick Condors
Agency Producer: Sandy Reay
Agency Executive Producer: Tom Dunlap
Production Company: Psyop
Director: Todd Mueller, Kylie Matulick, Andreas Hoffman
Executive Producer: Boo Wong, Alvaro Weber, Kate Gibson
Producer: Mariya Shikher, Alvaro Weber, Kate Gibson
Editor: Ken Rosenberg
Post Production: Joint & Psyop
Audio Post: Sound Lounge
Live Action Production: Seven Senses Madrid
Director of Photography: David Carretero
Music: Human
Sound Design: Amber
Sound Designer: Bill Chesley

Zuma
ivan's picture

Thanks!

ivan
Creative Director at Ads of the World
rasskass's picture

ohh thats around the corner from here :-)
TNX IVAN !!!! ...

rasskass
Activity Score 28
Art Director
Ravages's picture

The agency is Wieden+Kennedy, Amsterdam. I think. They won the Coke account a year or so back, and did the original Happiness Factory tvc.

Ravages
Activity Score 842
Ravages's picture

Oh frick! How many of you folks are online and got nothing to do but reply to comments?
--
http://cc-portfolio.blogspot.com
http://www.selectiveamnesia.org
http://www.flickr.com/photos/ravages

Ravages
Activity Score 842
pixelbomb1's picture

toooooooo long. so the moral of the commercial is that coke came from a burp?

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

derrick_Guest's picture

So true. Didn't realised it until you mentioned it. So yeah, the burp is kinda turn off for me now. Everything was so epic and crumbled at the very end...

derrick_Guest
Nthngmn's picture

well that was incredible.

Nthngmn
Activity Score 626
Art Director
ShaniG's picture

Great execution of ... what exactly?
Where is the great idea?
Sorry, Kill me, but I feel the need to say
BOOOOORING.

ShaniG
Activity Score 17214
Creative Director
Cooxie's picture

So much work, so much money involved, for such a poor and boring storyline.

Cooxie
Activity Score 124
Art Director
everartz's picture

this is a very nice TV commercial BUT:
1. it was done before.
2. i thought its a movie for walt disney... very long!
but i like it anyway :D

everartz

everartz
Activity Score 7613
Art Director |

| everartz |

happy angel's picture

I love it. good 3D down.

happy angel
Activity Score 56
Art Director
Gman's picture

Great animation, but to long for advertising. Looks like a trailer without a story. I did prefered the first Coke animation.

Gman
bhopkins's picture

I really loved this short film. I say short film because that is exactly what it is. I think we need to snap out of the turgid mind set of the 30's, 40's 60's etc and really recognise the place for long form entertaining advertising content. The same goes for campaigns like PS3's This is Living. Short form ads can act as an effective trigger for consumers to engage in expanded online content. I'd spend time consuming this on mixed media like Joost or Youtube and would certainly circulate it to my social networks. I'd love to see it on the big screen too

B

bhopkins
Activity Score 3
Production Manager at JWT
AlanB's picture

Creative Directors: Al Moseley & John Norman
Copywriter: Al Moseley (Rick Condors)
Art Director: John Norman (Hunter Hindman)
Account Team: Sylvain Lierre & Ryan Lietaer
Producer: Sandy Reay
Assistant Producer: Kimia Farshidzad
Executive Creative Directors: Al Moseley & John Norman
Agency Executive Producer: Tom Dunlap
Agency Editor: Ken Rosenberg

Production Company: Psyop, New York
Directors: Todd Mueller & Kylie Matulick
Executive Producers: Justin Booth-Clibborn, Boo Wong
Producer: Mariya Shikher
Coordinator: Tarun Charaipotra
Art Director/TD: David Chontos
Animation Director: Nicholas Weigel
Storyboard Artist/Designer: Ben Chan
Animation Sequence Leads: Jeff Lopez, Pat Porter, Jim Hundertmark
Animators: Jordan Blit, Aja Bogdanoff, Chris Caufield, Josh Frankel, Henning Koszy, Kittty Lin, Kyle Mohr, Jed Mitchell, Kevin Phelps, Dan Seggarra, Miles Southan, Micheal Taylor, Gooshun Wang
Lighting/Rendering Lead: Saira Matthew
Lighting: Ignacio Ayestaran, Raphael Castel-Blanco, Eric Concepcion, Michal Finegold, Raji Kodja, Mike Marsek, Symon Weglarski
FX Lead: Pete Hamilton
FX: Reeves Blakesee, Clay Budin, Damon Ciarelli, Dylan Maxwell, Jed Mitchell, Miguel Salek
Modelers: Lee Wolland, Yaron Canetti, Jon Dorfman, Sheng-Feng, Rie Ito, Kittty Lin
Rigging Lead: Tony Barbieri
Riggers: Yaron Canetti, Stanley Ilin, Gooshun Wang
Environment Lead: Anthony Patti
Environment: Andreas Berner, Helen Choi, Tatch Lertwirojkul, Borja Pena
Matte Paintings by Dylan Cole
Compositing Lead: Jason Conradt
Compositors: Danny Kamhajii, Molly Schwartz, Matt St. Leger, Beejin Tan
Paint Artist: Stephania Gallico
Flame conform and finishing: Cecilia Chien, Jamie Scott, Joe Vitale
Editors: Brett Goldberg, Cass Vanini
Pipeline Development: Clay Budin, Damon Ciarelli, Josh Frankel

Live Action Prod company: Seven Senses, Madrid
Director: Andreas Hoffman
Executive Producer: Alvaro Weber
Producer: Alvaro Weber
Director of Photography: David Carretero

Music: Human
Sound Design: Amber
Sound Designer: Bill Chesley
Executive Producer: Kate Gibson
Final Mix: Sound Lounge
Mixer: Philip Loeb

AlanB
xfish's picture

wow...

xfish
Activity Score 27
Art Director
xfish's picture

i like it... scicret of coca

xianfish.com

xfish
Activity Score 27
Art Director
Derrick_Guest's picture

Yes the SECRET IS TO BURP!

Derrick_Guest
Virginia's picture

this is definitely a masterpiece. I love it!

Virginia
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