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January 2021


Essentially, January or Janu-worry as it is more affectionately known, is the longest month known to humankind. It's like four months in one. We have leveraged key insights about what South Africans can't afford when they are deep into the month and juxtaposed this with the disposable income and opportunities that listing your items (and selling them) on Gumtree, provides.

Film advertisement created by Retroviral, South Africa for Gumtree, within the category: Professional Services.

Advertising Agency: Retroviral, Johannesburg
ECD: Mike Sharman
CD: Kathryn McConnachie
Copywriter: Grethe Kemp
Account Director: Shannon Straightfill
Community Manager: Gosi Legoale
Art Director: Duncan Blackhurst
Production co: Panther Punch
Directors: Glen Biderman-Pam, Ollie Booth
Producer: Tassyn Munro
DOP: Fahema Hendriks
Online Editor: Declan Manca
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