LEGO — Everything is NOT awesome

Agency Network: 
July 2014



We love LEGO. You love LEGO. Everyone loves LEGO. But when LEGO's halo effect is being used to sell propaganda to children, especially by an unethical corporation who are busy destroying the natural world our children will inherit, we have to do something. Children's imaginations are an unspoilt wilderness. Help us stop Shell polluting them by telling LEGO to stop selling Shell-branded bricks and kits today. Greenpeace is calling on LEGO to end its partnership with Shell to Save the Arctic.

Film advertisement created by Don't Panic, United States for Greenpeace, within the category: Public Interest, NGO.

Advertising Agency: Don't Panic
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Highest Rated

mmackinven's picture

Isn't Lego plastic made from oil?

Activity Score 1606
Art Director at Freelance |

kleenex's picture

Legos.... REALLY!?!?!?!

Activity Score 58777
Web Designer/Developer
aeroxy's picture

I feel the ad itself is creative but it seems to be off the topic more or less.

Activity Score 89
Creative Director at Parsons The New School For Design
kurtberengeiger's picture

Is that a GoT reference at 00:49?

Activity Score 7353
Pete R.'s picture

Feels like creatives wanted to do an ad with LEGO. Forced a client.

Pete R.
Activity Score 3412
Landie's picture

Who Sings this song? It's beautiful :)

mmackinven's picture

Isn't Lego plastic made from oil?

Activity Score 1606
Art Director at Freelance |

JustinStiks's picture

That is funny. Do green peace members drive cars or use plastic?

kurtberengeiger's picture

Opps. Warner has pulled the copyright plug on YouTube, but you can still see the film here:

Activity Score 7353
emiliomartinschneider's picture

Smart job. Congratulations.

Activity Score 4
Pedagogía en Artes Plásticas
instant coppee's picture

how ever little, how ever ironic... or choose whatever you'd want to say about it, a message is being delivered here and I'm am sharing this. It's been said before and i choose to say it again - there is only ONE earth! careful what you do to this ONE home we have!
i will drive my car, wrap my lunch in a plastic bag and use more water than needed.... I WILL ALSO SHARE THIS!


instant coppee
Activity Score 45
Creative Director at max l'agence |

satish singh
creative director, max l'agence

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