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Nothing British About It

Agency Network: 
Published/Aired: 
August 2018

Description

Goyal & Co launched a new apartment complex in Bangalore, which they officially registered as 'Orchid Piccadilly'. In a country scarred by the British rule, this was indeed an icky situation to be in, to add to our problems, there was nothing British about the architecture or any aspect of this project for that matter. What started as a conundrum was then flipped on its head and used to our advantage with the Tag line of the campaign stating "Orchid Piccadilly, Nothing British About it". We played on the innate, ancestral need of us Indians to take a dig at the British. And it worked. It struck a chord with our Indian audiences. They had a good laugh. No offence to the British :)

Film advertisement created by Lazaro Advertising, India for Goyal & Co, within the category: Professional Services.

Advertising Agency: Lazaro Advertising, Bangalore, India
Directors: Jude Nicholas Lazaro, Mark Nicholas Lazaro, Vivek Madan
Script & Concept: Jude Nicholas Lazaro
Director Of Photography: Mark Nicholas Lazaro
Makeup: Vickram Mittal
Cast: Sal Yusuf & Ravindra Vijay
Visual Effects & Editing: Mark Nicholas Lazaro
Stylist: Mithilesh Nyathappa
Production: Prashanth P, Barbara Nicholas, Aditya Bhat, Roberto Baggio
Sound Design: Mark Von Reddy
Film Producer: Jude Nicholas Lazaro
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