Watermarks for Water

Agency Network: 
Published/Aired: 
March 2018

Description

Watermarks for Water, which launched on the same day as World Water Day (3/22), aims to help raise awareness and funds for the global water crisis by transforming the iconic Getty Images watermark. The Watermarks for Water collection is comprised of more than 300 images, shot by some of the world’s best photographers, that highlight the plight of (the lack of) clean drinking water. Getty also launched a special microsite (www.watermarksforwater.com), and each time an image from that collection is licensed, the iconic Getty watermark is removed and 10% of proceeds go directly to charity: water, an organization that brings clean and safe drinking water to people in developing countries. Building on the company’s mission that it can move the world through photography, Getty Images’ site now features a beautifully moving and inspirational video, created by FCB Chicago, that educates consumers on the power of an image and the water issues we face today.

Film advertisement created by FCB, United States for Getty Images, within the category: Professional Services.

Advertising Agency: FCB Chicago, USA
Chief Creative Officer: Liz Taylor
Worldwide Creative Partner: Fred Levron
Executive Creative Directors: Jon Flannery, John Claxton
SVP, Executive Creative Director: Max Geraldo
Creative Directors: Bruno Mazzotti, Dean Paradise
Senior Copywriter: Kate Cullen
Senior Art Director: Franki Geib
Executive Creative Producer: John Bleeden
Senior Producer: Carolina Sierralta
VP, Management Director: Kathryn Horsley
SVP, Print Production: Julie Regimand
Project Manager: Matt Hartwig
Experiential Agency: FCBX
Executive Vice President: Kim DeNapoli
Account Director: Katherine Fliess
Editorial: Cutters / NY
Editor: Nadav Kurtz
Assistant Editor: Peter Zachwieja
EP: Elizabeth Krajewski
Producer: Stephanie Rose
Editorial: Cutters / Chicago
Editor: Matt Walsh
Assistant Editor: Jackie Cohen
Producer: Heather Richardson
Color / Finishing: Flavor / Chicago
EP: Neal Cohen
Finishing Artist: Chris Elliott
Senior Designer: Colby Capes
Color: Brian Higgins
Audio: Lord & Thomas
Audio Manager: Jason Ryan
Audio Engineer: Alec Chojnacki
Associate Audio Engineer: Batsirayi Zesaguli
Audio Producer: Alex Bartczak
PR: Current
President: Virginia Devlin
SVP, Integrated Media: Kate Knox
Associate, Media Relations: Mackenzie Woods
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kleenex's picture

interesting concept.

kleenex
Activity Score 57895
Web Designer/Developer
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