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Agency Network: 
Published/Aired: 
June 2013

Description

Film advertisement created by Anonimo, Mexico for Gandhi Bookstores, within the category: Retail Services.

Advertising Agency: Anonimo, Mexico City, Mexico
Chief Creative Officer: Pepe Montalvo
Creative Director: Tino Velez
Agency Producers: Alejandro Fernandez, Hamsole Villeda
Account Manager: Cinthya Franch
Production Company: Central Films
Director: Rodrigo Garcia Saiz
Producer: Mauricio Francini
Cinematographer: Rodrigo Mariña
Art: Oscar Carnicero
Editor: Leonel Perez
Sound Design: Bernardo Bravo
Post Production: Central Films
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Highest Rated

certaintly's picture

i think the concept/execution is a bit counterproductive .. it kinda says you didnt live at all cus you spent the entire time reading.

in any case, this idea needs a MUCH better production.

certaintly
Activity Score 3994
tirthomitro's picture

WTF

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

alausa's picture

Your 'book-life' flashing before you eyes?

alausa
Activity Score 1420
Creative Director at Noah's Ark
kleenex's picture

For me it does not work.

kleenex
Activity Score 55237
Web Designer/Developer
certaintly's picture

i think the concept/execution is a bit counterproductive .. it kinda says you didnt live at all cus you spent the entire time reading.

in any case, this idea needs a MUCH better production.

certaintly
Activity Score 3994
ahrimanpob's picture

If anything, the call to action should have been "The more you read, the more lives you live" {To follow the stablished concept, that is}.

ahrimanpob
Activity Score 100
Creative Director at Ideómanos Publicidad
alfcb's picture

bad chroma key in final

alfcb
Activity Score 4
Art Director
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