ATMs throughout Kazakhstan dispensing scented banknotes
Bank produces ‘FORTE FEMME’ perfume to celebrate female entrepreneurship.
Discussing women’s rights is deemed inappropriate in Kazakhstani society, as is a woman’s desire to study or work. Yet, nearly 9 million Kazakhstan women account for 40% of the country’s GDP. 43% of all Kazakhstan’s small and medium sized businesses are operated by women and 52% of the country’s sole proprietors are female.*
ForteBank is addressing this paradox by producing FORTE FEMME perfume. They have distributed the fragrance to prominent female entrepreneurs throughout the country, encouraging them to daub their cash with it. The scented banknotes in circulation are now being dispensed at ATMs across the nation.
Film advertisement created by Voskhod, Russia for ForteBank, within the category: Finance.
Copywriters: Georgy Kornilov, Anton Rozhin, Artem Epanchinctev, Alfia Khafizova
Art Directors: Vladislav Derevyannykh, Kirill Ratman
Producer: Elizaveta Larionova
Creative Director: Andrey Gubaydullin
Agency 2: Kombinat
Producer: Yelena Dmitriyeva
Producer Assistants: Taissiya Samoilova, Tomiris Kassenova
Creative Director: Nikita Yermolayev
Copywriter: Rassul Abidov
Art Director: Diana Korchevskaya
Production: Daddy's Production
Director: Darya Yastrebova
DOP: Tim Lobov
Producer: Egor Solomatin