FORTE FEMME

Agency Network: 
Published/Aired: 
March 2019

Description

ATMs throughout Kazakhstan dispensing scented banknotes

Bank produces ‘FORTE FEMME’ perfume to celebrate female entrepreneurship.

Discussing women’s rights is deemed inappropriate in Kazakhstani society, as is a woman’s desire to study or work. Yet, nearly 9 million Kazakhstan women account for 40% of the country’s GDP. 43% of all Kazakhstan’s small and medium sized businesses are operated by women and 52% of the country’s sole proprietors are female.*

ForteBank is addressing this paradox by producing FORTE FEMME perfume. They have distributed the fragrance to prominent female entrepreneurs throughout the country, encouraging them to daub their cash with it. The scented banknotes in circulation are now being dispensed at ATMs across the nation.

Film advertisement created by Voskhod, Russia for ForteBank, within the category: Finance.

Advertising Agencies: Voskhod Agency, Moscow, Russia

Copywriters: Georgy Kornilov, Anton Rozhin, Artem Epanchinctev, Alfia Khafizova

Art Directors: Vladislav Derevyannykh, Kirill Ratman

Producer: Elizaveta Larionova

Creative Director: Andrey Gubaydullin

Agency 2: Kombinat

Producer: Yelena Dmitriyeva

Producer Assistants: Taissiya Samoilova, Tomiris Kassenova

Creative Director: Nikita Yermolayev

Copywriter: Rassul Abidov

Art Director: Diana Korchevskaya

Production: Daddy's Production

Director: Darya Yastrebova

DOP: Tim Lobov

Producer: Egor Solomatin
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