To raise public awareness of this harsh reality and its magnitude, BDDP Unlimited built a comprehensive campaign including a 30-second film, billboards and a website dedicated to fundraising for this very worthy cause. To emphasize the fact that “a hovel is the antithesis of a home” – the campaign’s central theme, the film tells a story about children’s prejudices and the two billboards twist common children’s expressions. The poignant film was directed by the young Valérie Pirson, and the thought-provoking billboard photos were taken by Laurent Chehere. The fundraising campaign, managed by the Excel agency, was launched on Wednesday, 28 November on the non-aux-taudis.fr website. This interactive site encourages and enables donors to see how their support actually helps renovate a hovel.
Film advertisement created by BDDP, France for Fondation Abbé Pierre, within the category: Public Interest, NGO.
Creative Director: Olivier Moine
TV production: Sanae Belkouri, Emilie Recorbet
Post Production: Erika Lausmann
Print Production: Marie D'Ovidio
Art Buying: Marie Ferrara, Elise Kubler
Creative Direction: Aurore De Sousa
Copywriter: Caroline Laumont
Direction: Valérie Pirson
Production House: Partizan