As India shut down in response to the pandemic, the Internet remained open with the Facebook family of apps playing a key role in connecting people, businesses, and communities. At a time when COVID-19 adversely affected several small businesses, many of them turned to Facebook to keep their operations going by moving online.
Nayi Shuruaat has been launched with a film that focuses on three unique small businesses - The Moms Co that sells toxin-free mom and baby products, coffee brewing small business Sleepy Owl, and Doodlage, a sustainable fashion brand. While coming from distinct industries, all three businesses bounced back from the pandemic by leveraging the strength and reach of their Facebook and Instagram communities.
Film advertisement created by Wunderman Thompson, India for Facebook, within the category: Electronics, Technology.