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SO&U

#IAmNotYourStereotype

Agency: SO&U

Description

A creative person traveled abroad and had some unpleasant racist experiences. Rather than respond in kind, he chose a more dignified way as to educate and challenge people about the wrongness of stereotypes. He brands a T-shirt that juxtaposes generalized perception of Africans with a “harmless” generalized perception of his host country, while still in the country. The shirt bears the hashtag: #IAmNotYourStereotype, which he wears around the country for the remainder of his stay.

This professional campaign titled '#IAmNotYourStereotype' was published in Nigeria in August, 2020. It was created for the brand: SO&U, by ad agency: SO&U. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 1 year ago.

Credits

Advertising Agency: SO&U, Lagos, Nigeria
Executive Creative Director: Anthony Ekun
Creative Director: Chris Ogunlowo
Copywriter: Chris Ogunlowo
Art Director: Kolade Akintola

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