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2018 NCAA Women’s Championship Anthem

Published/Aired: 
March 2018

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Description

As a lead-in to the NCAA Women’s Basketball Championship Presented by Capital One, ESPN has launched a new campaign today, which coincides with International Women’s Day. Narrated by Good Morning America host and former college basketball player Robin Roberts, the spot is underscored by P!nk’s song “What About Us,” and celebrates female empowerment and achievement in sports from the past, present and future. The creative weaves images of female athletes who have defied expectations, broken gender barriers and achieved incredible feats in their sport with iconic moments from previous NCAA women’s tournaments.

The creative was produced by ESPN’s internal agency, CreativeWorks.

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kleenex
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