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It's Eskort

Agency Network: 
Published/Aired: 
December 2020

Description

Eskort, the 103-year-old South African brand with an enviable reputation for quality, has partnered with MetropolitanRepublic to refresh its corporate identity and launch a new creative platform with an exciting campaign that walks and talks like a truly iconic South African brand.

This moment in the brand’s life cycle is a reflection of its intention to solidify its rightful position in the hearts and minds of South African consumers.

To this end, the refreshed corporate identity builds onto an already iconic logo by presenting a newly developed typeface and iconography that speaks to the textures of our country.

The new creative platform ‘It’s Eskort’ becomes how the current payoff line ‘Life’s Delicious’ comes to life in a way the consumer can touch and feel, helping Eskort cement its household name status among certain consumer segments and grow awareness for its best taste and safety reputation.

Film advertisement created by MetropolitanRepublic, South Africa for Eskort, within the category: Food.

Advertising Agency: MetropolitanRepublic
Executive Creative Strategist: Paul Warner
Executive Creative Director: Kamo Sesing
Creative Director: TJ Njozela
Copywriter: TJ Njozela
Business Unit Director: Delene Henrico
Head of Broadcast: Nicola Berry
Production House: Made Films
Director: Dani Hynes
Dop: Tom Revington
Executive Producer: Melanie Curtis
Producer: Dumisani Mvumvu
Editor - Offline: Jamie Taylor
Editor - Online: Shaun Froneman
Audi Production: Sterling Sound
Audio Engineer: Sean Williams
Voice: Thabang Manyelo
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