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Agency Network: 
Published/Aired: 
January 2015

Description

Film advertisement created by DDB, China for Eclipse Mints, within the category: Confectionery, Snacks.

Advertising Agency: DDB Group Guangzhou / DDB Sydney
Regional Creative Director: Andy Fackrell
Creatives: James Sexton, Harry Towle
Senior Account Director: Wendy Zou
Senior Account Manager: Ophelia Lam
Regional Business Director: Phil Romans
Chief Strategy Officer: Tim Schlick
Media Agency: MediaCom
Line Producer: Laura Geagea
Managing Director: Wilf Sweetland
Production Company: The Sweet Shop
Director: Damien Shatford
Producers: Brenden Johnson, Daniel Ho
Executive Producers: Wilf Sweetland, Claire Davidson
DoP: Ryley Brown
Post production: Method Studios
Editor: Graeme Pereira
Music: Level Two Music
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Highest Rated

cwriter79's picture

I'm here for the corpse going down the water slide.

cwriter79
Activity Score 956
Copywriter at Cargo, LLC.
damnson's picture

O_O Dat ending.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

HUH!?!?!?!

kleenex
Activity Score 58793
Web Designer/Developer
rjaureg1's picture

In my opinion, this commercial is a good representation of what a person feels when eating a mint. It is; obviously, not what happens in real life, but it is a good simulation of what happens in our minds when we feel the mint in our mouths. We feel the fresh and this is; exactly, what the commercial wants to transmit when it concludes with “Say hello to fresh.”
I think the point of showing a timid boy getting along with all kind of people involves; clearly, what the commercial hopes to transmit. The scenes represent the concept of being fresh and cool as a magic of its product.
Clearly, at the end of the commercial, I can identify that the focus of the commercial is to make people think that if they eat a mint, they will feel fresh. If they feel fresh, they will feel confident and they will end up being the coolest people in the world.

rjaureg1
Activity Score 26
cwriter79's picture

I'm here for the corpse going down the water slide.

cwriter79
Activity Score 956
Copywriter at Cargo, LLC.
halaby87's picture

Huhuh its likable

halaby87
Activity Score 10500
Marketing Manager |

M.Halaby

Liviu's picture

what a dangerous world out there

Liviu
Activity Score 4405
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