The Biggest Challenge

Agency Network: 
October 2018


Becoming a pilot is very challenging. But when we look at the numbers, only 5% of them are women. So the biggest challenge is being born a woman.

To change this and encourage more women to become pilots, easyJet has launched the Amy Johnson Flying Initiative and, to promote it, a global campaign on International Day of the Girl Child. Because when we’re children, it’s easy to be anything we imagine.

Film advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.

Advertising Agency: Uzina, Lisbon, Portugal
Creative Director: Susana Albuquerque
Art Directors: Maurício Santos, Micael Nunes
Copywriter: Francisco Carvalho
Production Company: Bro
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kleenex's picture

nice effort.

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