Description
With the surge in demand for boating, the recreational boating community has seen an increase in participation by younger, more diverse audiences from all backgrounds. Recognizing these evolving interests and needs, Discover Boating partnered with Cutwater to capture the joy, freedom, and inclusivity of life on the water, while amplifying the relevancy as well as signaling the future of boating. Spearheaded by Cutwater Founder and CCO Chuck McBride along with Executive Creative Director John Norman, the campaign, titled “See You Out Here”, invites long-time, new, and prospective boaters to join life on, in, and under the water in a unifying voice. Rooted in extensive segmentation and mindset research, with MRI-Simmons and ZMET respectively, it includes an original content library anchored by an exhilarating brand anthem film and the real stories of passionate boaters turned brand ambassadors throughout the country.
This professional campaign titled 'See You Out Here' was published in United States in April, 2022. It was created for the brand: Discover Boating, by ad agency: Cutwater. This Film medium campaign is related to the Recreation, Leisure and Sports industries and contains 4 media assets. It was submitted about 2 years ago.
Credits
Agency: Cutwater
Chief Creative Officer: Chuck McBride
Executive Creative Director: John Norman
Executive Producer: Brooke Hopkins
Art Director: Kyle Morais
Senior Art Director: Chris Cavalieri
Senior Copywriter: Russell Dodson
Group Account Director: Sandy Laliberte
Director of Media: Lizzy Ryan
Executive Strategy Director: Ilana Bryant
Production Company: Camp4 Collective
Director: Anson Fogel
Executive / Line Producer and Casting Director: Michelle Wang
Director of Photography: Ben Sturgulewski
Underwater DP: Andy Mann
Photographer: Will Saunders
Post-Production: Lost Planet
Executive Producer: Krystn Wagenberg
Editor: Kenji Yamauchi
Editor - Ambassador Docs: Rachel Butler
