Black women make up 60% of all new HIV diagnoses in U.S. women despite accounting for less than 15% of the female population. Research showed that there was low community dialogue on the subject and all too often a discomfort from healthcare providers discussing matters of sexual health with Black women.
The video features a performance by Ebony Payne-English, a poet and long term HIV survivor, recounting her journey about coming to terms with her diagnosis. The spot follows Ebony through three realities: a present state environment where she is applying makeup in front of a mirror and literally and metaphorically preparing to reveal herself, a foggy dystopian state of confusion, and a bright garden of future possibility. The action cuts between each location, punctuating the emotion of her words as she alternates between shame, despair, fear, and frustration. The film ends with a message of self-acceptance and encouragement - reminding all of us those living with HIV are both worthy of love and true intimacy thanks to advancements in HIV treatment.

This professional campaign titled 'Out Loud' was published in United States in March, 2022. It was created for the brand: United States Department of Health and Human Services, by ad agency: Brunet-García. This Film medium campaign is related to the Health and Public Interest industries and contains 1 media asset. It was submitted about 2 years ago by Senior Art Director: Melissa Pierce of Fors Marsh.


Advertising Agency: Brunet-García, Jacksonville, United States of America
Executive Creative Director: Eduardo Sarmiento
Creative Director: Aerien Mull
Art Director: Bianca Borghi
Art Director: Bronie Brunet
Art Director: Sarah Langston
Copywriter: Ebony Payne-English
Director: Marc Mangra
Music: The Balance King
Video Editing: Castaño Group
Production: Bronie Brunet

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