Agency Network: 
March 2020


In “We’re on it”, we see the iconic heroes spring into action to help people in need only to find they’ve already been #outheroed by Direct Line - because no one solves problems like Direct Line, not even these famous heroes.

Bumblebee, Donatello and RoboCop are the first characters to feature in Direct Line’s new brand campaign, with each of them beaten by Direct Line in an emergency situation, including an office break-in and a car accident.

Film advertisement created by Saatchi & Saatchi, United Kingdom for Direct Line, within the category: Finance.

Advertising Agency: Saatchi & Saatchi London, UK
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